Baystreet Staff
Walt Disney Co. (DIS) is planning to launch an all-in-one membership program modeled on Amazon (AMZN) Prime.
The new program from the Mouse House will reportedly offer consumers various perks, discounts, and other incentives to spend more money on Disney products and services.
The membership program is also aimed at allowing Disney to collect more data on consumers and upsell them on streaming services, theme parks, cruises, and merchandise.
It’s not yet clear when the program will launch or what it will be called. A report in The Wall Street Journal newspaper says that the project is being called “Disney Prime” internally at the company.
Disney already offers a membership program through its D23 fan club, which costs $99.99 U.S. a year for one person or $129.99 U.S. for two. Benefits of the fan club include the opportunity to buy exclusive merchandise, a subscription to a quarterly magazine, and discounted theme park tickets.
During Disney’s most recent earnings call with analysts, chief executive Bob Chapek referred to the company’s “franchise flywheel” and its ability to “reach people with our uniquely engaging content across an array of touch points.”
Disney owns a lot of popular franchises and content, including Marvel, Star Wars and Pixar animation. The company’s stock is down 27% this year at $112.08 U.S. per share.
